When it comes to natural fibres, we are increasingly focusing on cotton from controlled organic cultivation. Life-cycle assessments show that, compared with conventional cotton, its cultivation results in around 45 % fewer CO₂ emissions*. Furthermore, the avoidance of synthetic pesticides and fertilisers helps to preserve soil quality and supports more resource-efficient farming practices in the long term**. Currently, certified organic cotton accounts for around 88 % of our collection. We are working to increase this proportion further.

* GOTS: “New LCA from TE: Organic Cotton Proven to Cause Less Environmental Damage than Conventional Cotton” ** OCA (2025): “Organic cotton and the EU Circular Economy Act: OCA’s recommendations”